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Starstruck: The Business of Celebrity, by Elizabeth Currid-Halkett
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How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) sell for a record $25.7 million in 2008? What does the high school football star have in common with the Hollywood headliner? And why should an actor never, ever go to Las Vegas?
In Starstruck, Elizabeth Currid-Halkett presents the first rigorous exploration of celebrity, bringing together extensive statistical research and analysis along with interviews with top agents and publicists, YouTube executives, major art dealers and gallery directors, Bollywood players, and sports experts. Laying out the enormous impact of the celebrity industry and identifying the patterns by which individuals become stars, Currid-Halkett successfully makes the argument that celebrity is an important social phenomenon and a driving force in the worldwide economy.
- Sales Rank: #1735045 in Books
- Published on: 2011-10-25
- Released on: 2011-10-25
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .72" w x 5.50" l, .63 pounds
- Binding: Paperback
- 320 pages
From Publishers Weekly
Currid-Halkett (The Warhol Economy) takes a tasty subject and rehashes it into sawdust in her repetitive study of celebrity. She dissects the collective fascination with some people over others, postulating that our preference for watching television and surfing the Internet over actual engagement has created a public lonelier than ever but with free, instant access to indulge our voyeuristic tendencies. Analyzing the appeal of personalities as disparate as Paris Hilton and Bill Gates, she concludes unremarkably that celebrity has little to do with talent or fame, but with an unquantifiable light recognized and exploited by those whose livelihoods depend on star-based revenue, including the media. Having made this point, the remainder of the book is reiteration, supported with diagrams and tables that seem unnecessary in supporting the incontrovertible conclusion that celebrity ultimately hinges on whether we decide to pay attention or not. A glimmer of interest flares on the penultimate page of the book, when Currid-Halkett observes that, on the whole many of us care far more about Aniston' s latte than the thousands being murdered in Sudan, a more puzzling phenomenon that could have proved a more promising focus.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
In this insightful exploration of modern-day celebrity, Currid-Halkett, an assistant professor at the University of Southern California, delves into what exactly it is that makes a person a celebrity—and why the general public cares so much about them. Comparing socialite Paris Hilton and actress Tara Reid, Currid-Halkett investigates what makes one party girl a media darling while the other is relegated to being a laughingstock. Celebrity is a relative term: a master gamer is just as big a deal in his community of fellow gamers as Angelina Jolie is to the millions of moviegoers who follow both her career and love life. Currid-Halkett shows that at its heart, celebrity is very much a business, employing countless talent managers, agents, and publicists, and selling magazines to a public eager for juicy gossip about who Jennifer Aniston is dating or the latest exploits of their favorite reality star. Anyone who has ever thumbed through an issue of US Weekly will appreciate this lively, accessible account of the effects of celebrity on popular culture. --Kristine Huntley
Review
“In the age of Facebook and Twitter, Starstruck is a breakthrough inquest into the rattletrap culture of fame. Elizabeth Currid-Halkett casts her line remarkably far upstream to hook her reader, reels in the true meaning of contemporary éclat, and guts the residual billions that back it.” ―Graydon Carter
“Starstruck makes me supremely glad of two things. First, that Elizabeth Currid-Halkett has produced this in-depth, intelligent, and passionate book on the shiny phenomenon of celebrity. Second, that I'm not famous.” ―Sloane Crosley, author of How Did You Get This Number
“Elizabeth Currid-Halkett is a keen observer of popular culture and the contemporary world around us. Through her in-depth research and accessible writing style she convincingly demonstrates celebrity's social and economic importance. Currid-Halkett proves she is one of the brightest thinkers and scholars of her generation.” ―Richard Florida, author of The Rise of the Creative Class
“This splendid book is the best treatment of celebrity today. It shows how modern celebrity can be understood, how much the culture of celebrity is big business, and how much celebrity matters for understanding each and every one of our lives.” ―Tyler Cowen, author of Discover Your Inner Economist, and coauthor of the Marginal Revolution blog
“A brilliant, in-depth examination of that rather slippery condition we call celebrity. Starstruck weaves together an astounding mix of elements and shows us how we all actually contribute to and share in the making of celebrity. In a wonderful cultural turn, Elizabeth Currid-Halkett captures some of the reasons that people do the hard work of tracking and allocating celebrity.” ―Saskia Sassen, author of A Sociology of Globalization and The Global City
“With analytic gusto, Elizabeth Currid-Halkett takes on a force larger than the stars––the underlying system that demarcates a few specific others as worthy of special attention and as a basis for emulation, amusement, and investment. Celebrity is, Starstruck convincingly shows, an omnipresent basis of social organization. This book gives it, at long last, appropriate dignity as a topic for serious inquiry.” ―Harvey Molotch, author of Where Stuff Comes From
“By tackling America's current condition of free-news oversaturation and ubiquitous fixation with celebrities, Currid-Halkett (Policy, Planning, and Development/Univ. of Southern California; The Warhol Economy: How Fashion, Art and Music Drive New York City, 2007) asks how much celebrity-dominated airwaves, newspapers, magazines and conversations distract us from more meaningful issues. "[O]n the whole," she writes, "many of us care far more about [Jennifer] Aniston's latte than the thousands being murdered in Sudan." The author backs up her case by citing solid studies, interviews and statistics--including the number of times a celebrity is photographed in a year, or how many events he/she attends--all of which she weaves together with accessible language while maintaining narrative momentum. She defines celebrity as the phenomenon of society valuing certain individuals for reasons that outweigh--or are entirely unrelated to--their talent. It's this key difference, she argues, between how much attention should be paid to someone (due to their talent) and how much attention is actually given, that accounts for "celebrity residual." This is most likely to show up in the fields of entertainment, sports and politics. More than anything else, people respond to visual stimuli, which, to a large extent, explains Paris Hilton's camera-friendly rise to become the "ultimate celebrity." There's also the relatively recent sphere of reality-TV stars, like the Gosselins or Kardashians--talentless people who captured the public's interest. Celebrity permeates every level of society, and Currid-Halkett deftly tracks how this democratic celebrity--of both mainstream stars as well as, say, the local high-school quarterback or an incessantly updating Facebook friend--reveals how the world is organized. She looks at the economics, accounting for all the money made by photographing celebrities, and the roots and duration of stardom. The book raises surprisingly uncomfortable questions, including why society is so invested in people who, for all intents and purposes, could be fictional characters for how little impact they have on our reality. Approachable and thorough.” ―Kirkus Reviews
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great Read with Fascinating Facts
By MMoore
I thought it was a terrific book that really allows the reader to grasp the intricacies behind the business of celebrity without sounding like a lecture. It provides a captivating backdrop with something that we are all familiar with while constantly revealing the true mechanics of how the celebrity machine runs. Definitely worth the read!!!
2 of 2 people found the following review helpful.
Starstruck - Elizabeth Currid-Halkett (Faber and Faber)
By BlogOnBooks
You've seen all the pictures, heard all the paparazzi stories, seen an endless barrage of photos of celebs posing in front of and endless array of sponsored step-and-repeat red carpet backdrops. But have you ever wondered about the actual business of being a celebrity? Well, "Starstruck: The Business of Celebrity", is a book that takes you behind the scenes of the real business of celebrification (yes, we made that word up) revealing what matters to whom and why. Did you know there is a rating system for determining celebrity "heat'? Do you know the difference between the A-listers (Tom Cruise, Angelina Jolie) and the residual celebs (Paris Hilton, Carmen Electra), those who have to work at being famous rather than letting their onscreen work speak for itself. Does it sometimes all seem a bit circular?
From editors to airmiles, Currid-Halkett (an associate professor at USC) takes the wraps off the real world of the celebrity business - sometimes in a very data driven fashion - showing how it is much less spontaneous and more cut-throat than it might appear from a random glance at the supermarket tabloids. In its 310 pages "Starstruck" explores all the nitty-gritty; from the role of the publicist (some who make a reported twenty grand a month per client) to the studios to event planners to the ultimate lifeblood of the media itself, every aspect of the power struggle is exposed. Techniques like the "write-around" (when a journalist can't get a direct interview), the L.A. vs. NY thing (stay away from Vegas, baby) to the often uncontrollable world of social networks and the internet are discussed in an intelligent, cohesive manner that sheds light on the various factors pushing and pulling the fast-paced world of celebrity media.
Although the book primarily covers the here and now, it also looks back on the recent past where publicists held sway over who would get an interview and what the rules of engagement would be. (The Pat Kinsley/Tom Cruise relationship being a prime example of who gets access and who does not.) In the final analysis, "Starstruck" is a look behind the curtain of the trials and tribulations of the business of the beautiful people, where despite the spotlight, flash bulbs and glamour on the outside, the side you don't see is not always a pretty sight.
3 of 3 people found the following review helpful.
A Solid Effort by a Self-Obsessed Thief
By Large Pro
Prof. Currid-Halkett is very effective in communicating her ideas and deserves an audience for this book. I would like it even more if I knew she hadn't completely stolen the basic structure of the book from a colleague whom she didn't even have the decency to credit in the acknowledgements.
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